Marketing Coordinator for The Victoria Gardens Cultural Center and Lewis Family Playhouse, Annette Mumolo brings her promotion experience from Fox Studios to the effort at the Playhouse. Vehicle Graphics proved to be an effective means to promote events in her experience. With a limited budget her novel approach of recruiting employee volunteers for application of rear window graphics proved a sure bet. Vehicle Wraps often include the installation of a rear window graphics is observed by volunteer Daniel Schneider, Special Events Supervisor with the City of Rancho Cucamonga. The perforated window film provides good vision from inside the vehicle, while presenting a vivid image from the outside. Complete car wraps may seem a daunting expense to those not aware of their performance compared to more conventional exposure in newspapers and periodicals. University of California Riverside applied graphics to promote their Van Pool. In this case the graphics were designed to bleed into the white color of the vans making the partial wrap work well, while saving substantially over complete wraps. These applications demonstrate that big impacts can still be made on limited budgets. The vans were all completed at the B3DigiGrafics facility in Riverside. See a study (click here) to compare the effectiveness of outdoor advertising with other forms of advertising.