It’s not only Santa who is checking his list twice.
While some are winding down the approaching the holidays not so here at PrintB3. The season is in full swing beginning the first week of January with the Palm Springs International Film Festival. This is a challenging time for both the producers of the events as well as the print providers. Those glamorous photo shoots and video interviews all feature backgrounds featuring the festival sponsors.
These images are viewed millions of times all around the world featured in the film promotions and press releases. Not to mention the millions of shares through social media. Sponsors performance is critical to an events success and the grand format print providers are challenged to make them look great. Many of the venues and scheduled events are not cast in stone until the last minutes. Supporting sponsored events demands a lot attention to details with the flexibility to accommodate late changes and additions to the print work. The expectation for perfection is never mitigated by the lack of lead times.
Many of the festivals rely on a plethora of contract designers and producers leaving the coordination of art to print, material selection, color matches, etc. Designers may not be familiar with all the players in the process, with new talent changes from year to year. Often the continuity is provided by the printer while being taken for granted by those who are not immersed in the process. This proves an opportunity for those who are willing to spend their holiday shopping season checking and double checking the print list.