Retail wall spaces offer a canvas to message the gazillion visitors and customers you are working to serve. There is no end to the variety of graphic applications we have offered and delivered to our clients. So here we share some specific ideas from one of our graphic print material suppliers 3M™
“If Walls Could Talk …
They can talk, with wall graphics that can boost your customers’ sales.
Most brick and mortar businesses have at least four walls. And if they are covered with only paint or wallpaper, they’re being underutilized. Adding some purposeful wall graphics can boost sales. According to research conducted by Nielsen, 86 percent of people report being influenced to make purchases with store signage, compared to 37 percent who were influenced with social media.
Wall graphics can give your customers a focal point to promote their brand. With wall graphics, you can help them customize the look and feel of their space and distinguish themselves from the competition.
For example, a bank could utilize wall graphics to feature short-term promotions. Wall graphics featuring the bank’s logo not only look great but also help build brand identity. Graphics above the teller area might feature information about home equity loans promotions or CD interest rates.
Or consider a fast-food restaurant. Featuring a new menu item or special pricing on other food items may even increase sales. According to a study from the University of California – Berkeley, people are six times more likely to buy a product if a point-of-purchase (POP) display highlights it.
Retailers can take advantage of wall space by teaming up with a vendor to promote a new item. For example, a sporting goods store might sell wall space to the vendor of a new line of hockey skates. Or the retailer might use large wall graphics so consumers can easily locate merchandise in the store.” See more wall graphic examples here: Window Graphics complement any in-store promotion
Choosing the right products for you retail space is easy. Consult an expert at PrintB3. 888.774.6823 or email@example.com
The original article from 3M™ If Walls Could Talk…