Marketing Coordinator for The Victoria Gardens Cultural Center and Lewis Family Playhouse, Annette Mumolo brings her promotion experience from Fox Studios to the effort at the Playhouse. Vehicle Graphics proved to be an effective means to promote events in her experience. With a limited budget her novel approach of recruiting employee volunteers for application of rear window graphics proved a sure bet. Vehicle Wraps often include the installation of a rear window graphics is observed by volunteer Daniel Schneider, Special Events Supervisor with the City of Rancho Cucamonga. The perforated window film provides good vision from inside the vehicle, while presenting a vivid image from the outside. Complete car wraps may seem a daunting expense to those not aware of their performance compared to more conventional exposure in newspapers and periodicals. University of California Riverside applied graphics to promote their Van Pool. In this case the graphics were designed to bleed into the white color of the vans making the partial wrap work well, while saving substantially over complete wraps. These applications demonstrate that big impacts can still be made on limited budgets. The vans were all completed at the B3DigiGrafics facility in Riverside. See a study (click here) to compare the effectiveness of outdoor advertising with other forms of advertising.
Vehicle Wraps on a budget Victoria Gardens Cultural Center And The UCR Van Pool Fleet Wrap with 3M Vinyl Adhesives
- July 26, 2011
- Print Technology
- No Comments
- July 25, 2011
- Event Graphics Banner printing
- 2 Comments
WHEN DO TENNIS, GOLF AND PAINTING, CONVERGE?
In the Inland Empire they are all connected through B3
First the tennis connection:
It all started with B3 and its involvement with The Vijay Amritraj Foundation and it’s Charity Tennis Classic.Peter Gomezof B3 and Vijay are alums ofLoyolaCollege, ChennaiIndia, so the chemistry for a cooperative effort was natural. The tournament graphics were all produced by B3 and featured in an earlier news volume here on our blog Step and Repeat Graphics for 2009 Vijay Amritraj Charity Tennis Classic.
Next came the golf connection:
Peter’s son Adrian while participating in a Red Hill CC team play competition at Los Angles Country Club metSouthern Californiaamateur golf legend Lee Davis. No wonder golf is so popular among business professionals, where else can you spend several hours introducing yourself to your peers. The inevitable question “what business are you in?” led to an outline ofAdrian’s grand format printing business, and some of the projects B3 is involved with. It’s well known that the better the golf game and the longer you hit the ball the smarter you must be! Lee and Adrian are pretty good golfers.
Then the artist came into the picture:
Listening toAdriandescribe the work done for the Vijay Amritraj Charity Tennis Classic, Lee suggested that we connect with world renowned sports artist Scott Medlock. Scott was organizing the first Scott Medlock and Robby Krieger Invitational and Concert Charity Event for the benefit of the Pat Tillman Foundation. Weeks later Lee and Scott visited the B3 facility to learn how grand format print capabilities were used for event graphics. Scott was impressed and B3 became the principal media print supplier for the events.
This years event will benefit St. Jude Children Research Hospital staged at Moorpark Country Club Held on AUGUST 29th 2011 Scott Medlock & Robby Krieger Invitational www.MedlockKriegerInvitational.com