Cities and towns impose ever tighter restrictions on outdoor signage, but give Pole Banners a pass.
There are few examples for more effective event promotion than Street Pole Banners. Cities and towns have an affinity for banners mounted on street light poles along main streets, shopping centers, and fairgrounds Train and Bus platforms, and just about any place where you have permanent light poles.
Why is the street pole banner so revered by the same municipalities that seem to further restrict many other forms of outdoor advertisement? The answer may lie in the vested interest they have in what is promoted by the banners, and the ability to easily regulate the presentation of the pole banners. Standards are established well in advance of any program, and frankly the citizens of these communities like the pole banner programs.
Unfortunately, specifications and design limitations often don’t keep up with the available technology in print and materials. Mounting hardware has been designed to be flexible in high winds which dump the sail area of the banners. This hardware eliminated the need for those unsightly “wind slits” so often placed where the images are obscured.
With placement of the pole banners on main thoroughfares, and other high traffic areas, pole banners remain one of the most effective event and holiday promotions. Chambers of commerce, shopping centers, veterans groups have all used this media to successfully promote their interests. When you consider the exposure both in numbers of views per banner, and the wide areas covered, pole banners are very economical.
The best place to get information on pole banner programs may well be your local chamber of commerce. Sponsoring the regular holiday or special event banners may get your organization recognized as few other promotion vehicles can.